Frost & Sullivan Recognises Alphawest’s Market Leadership And Business Innovation In The Australian Unified Communications Market.

SYDNEY, Australia, 26 November 2009 – Alphawest, a national ICT provider and wholly owned subsidiary of Optus Networks Pty Ltd, was awarded Unified Communications (UC) Systems Integrator of the Year by Frost & Sullivan at their 2009 Australia Best Practices Awards.

The 2009 Frost & Sullivan Australia Best Practices Awards recognise outstanding performance by companies in the Australian Information and Communications Technology (ICT) industry. Awards were conferred to companies that, based on Frost & Sullivan’s research, demonstrated market-leading revenue growth and business innovation in their respective markets, which is a true testament to Alphawest’s and Optus Business’ success in the Australian market.

Rob Parcell, CEO, Alphawest commented, “We are honoured to have received this award from Frost & Sullivan. In conjunction with Optus Business, Alphawest is an end-to-end provider of ICT services and solutions that specialise in streamlining organisational processes and improving communication for customers. It is great to see our investment, hard work and dedication to unified communications recognised by one of the world’s leading ICT analyst companies.”

Frost & Sullivan identifies the recipient of the Unified Communications Systems Integrator of the Year Award by tracking competitor revenue, market penetration, year-on-year growth and market share within the Australian unified communications services market. Along with these, the company’s leadership in new product introduction and innovation, breadth of products and solutions, major customer acquisitions, and business and market strategies are also assessed in the selection process.

Audrey William, Research Director ANZ, Frost & Sullivan said, “Alphawest has clearly demonstrated its ability to offer a holistic unified services offering which includes implementation, management, maintenance and consulting services to its large and medium sized customers in Australia. Armed with a solid marketing and sales strategy as well as strong alliances with leading UC vendors, it has evolved into a formidable competitor in the Australian UC services market, worthy of this recognition.”